The Next, Next Generation

Researchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right.

 Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s most comprehensive research on the perceptions, experiences, and motivations of 13 to 18 year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.

In Gen Z, you’ll find:

• Statistics on teens’ views of themselves, their spiritual lives, and the world
• Comparative data with older generations
• Analysis of the cultural trends forming Gen Z
• Full color Infographics and data visualizations

Also included: contributions from ministry leaders and educators, offering readers multiple facets of this research. Gen Z is a must-read for pastors, teachers, and parents as they help tomorrow’s Christian leaders grow.